Dogaholics is a professional dog training service in Sutton in Ashfield, founded by Caz, a highly experienced trainer with over 20 years in the field. After a distinguished 13-year Army career, including work at the Defence Animal Centre, Caz turned her passion for canine behaviour into a full-time mission—helping owners build strong, lasting bonds with their dogs.
Dogaholics offers 1-2-1 training, Doggy Day School, group classes, home visits, and pack walks, all tailored to individual needs. Caz believes in educating owners and using adaptable methods to create well-behaved, happy dogs. Living with several dogs herself, she understands the challenges and joys of dog ownership, bringing real-world experience to every session.
Dogaholics’ previous website was becoming a limitation rather than an asset. The outdated design and poor user experience meant it failed to make a strong first impression, and visitors often struggled to navigate the site or find the information they needed. The lack of access and control over content updates meant Caz had to rely on external support to make even minor changes, slowing down the process of adding new services and keeping information up to date.
A major issue was that the website was not properly optimised for mobile devices. With the majority of visitors now using smartphones to browse and enquire about services, it was essential to ensure a smooth and intuitive experience. However, the old site was difficult to use on smaller screens, leading to lost opportunities.
Additionally, Dogaholics was missing out on valuable local search traffic. Without proper SEO structuring, the website wasn’t ranking well for relevant searches, making it harder for potential clients in the local area to find Caz’s services. With growing competition in the dog training industry, improving visibility and organic reach was critical for continued success.
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