Before we start building your new website, we will take you through our in-depth discovery process. This stage is critical to the project and allows us to learn more about you, your business, and your target audience.
We will look at your competitors together to see what is working for them and how they are attracting the customers that you may be missing. We will analyse their website and learn about their traffic generation methods to give you a sense of what you are up against in terms of search engines and overall marketing strategy.
We will gather feedback from your current customers in order to discover what attracted them to your brand and to pinpoint any significant messages or signals that can be integrated into your content.
It is critical to have a firm understanding about your intended audience. This will allow us to determine the most appropriate content for them. Your content should be written in a way that is appealing to potential customers while also being simple to understand.
Whether your website is brand new or you have an established presence, content development is an important part of your marketing strategy. By developing and distributing quality content, you can enhance brand awareness, increase traffic to your website, and convert visitors into buyers.
Our content development stage involves a variety of processes, including research, writing, editing, and formatting. It can also include organising and creative design. Using the data gathered during discovery, we with you create new content that will grab the attention of your audience, and convert.
We understand that content reflects your abilities and professionalism. As a result, we make certain to use clear, easy-to-understand language that highlights your expertise to potential clients.
But we don't stop with written words. We can add videos, images, and other digital elements to your website to make it more engaging and visually appealing. This not only increases the attractiveness of your site to potential clients, but also helps to increase its visibility and attract more leads.
Your website's design will be centred around your branding, customer demographic, functionality requirements and best usability practices. Your design will be unique to your company and set up for maximum conversions.
We build dog product and service websites to the highest standard and will ensure that yours qualifies the right client and encourages phone and email enquiries.
Your new website will be designed to work flawlessly on all popular internet browsers, and most importantly on mobile devices which in many cases can contribute to 50% of your traffic.
To optimise your website effectively, it's crucial to consider various factors, including not only the content but also the technical structure of your site.
By prioritising these elements, you can ensure that your website is genuinely optimised for search engines. This will increase your chances of securing higher rankings in search engine results pages and consequently attract more traffic to your website.
We recognise that content relevance is a critical factor in search engine optimisation. That's why our team is committed to producing top-notch content that accurately reflects the search intent of your target audience. By doing so, we can help establish a positive reputation with search engines and boost your online visibility.
However, we don't just stop at content. Our experts will also optimise other crucial aspects of your website, such as SEO-friendly URLs and meta descriptions, image optimisation, and internal link structure. To ensure that your content is fully optimised for search engines, we always utilise keywords with high search volumes.
After fully optimising your website, we will integrate it with Google Analytics, Search Console, and Site Kit, which are powerful tools to learn more about your website visitors and guide your digital marketing campaign.
Once your website is complete we can set a date to push it live. Before this happens we will ensure that everything has been checked and tested and that the website functions correctly across all major browsers and devices.
Your site will be submitted to the search engines, forcing them to crawl and index your pages.
We can begin generating traffic to your website after it has been crawled and indexed using a variety of popular techniques.
To bring new visitors to your website, we would concentrate on search engine optimisation and content marketing.
To learn more about what's involved, please visit our digital marketing page.
Creating a functional and nice-looking dog services website design is an important component of running a successful business. It is important to know your target market, create an attractive website, and use effective web-building strategies to attract visitors. The more visitors you have, the more enquiries you can generate
Optimising on-page elements is important to improve search engine optimisation and increase page-load speed. Optimising elements includes using descriptive words in image ALT attributes, creating keyword-friendly URLs, and using page meta descriptions.
Providing a good user experience is essential to your success. If visitors cannot use your website properly, they will be less likely to visit again and your enquiries may suffer. Your website should be easy to navigate. It should also have customer service features to answer questions and provide fast responses.
Most web users spend most of their time on their mobile devices, and a website that is difficult to navigate or use on a mobile device can actually hurt your search engine rankings. Developing a mobile-friendly website will allow you to collect important client information, and it can increase your conversion rates.
One of the most important elements of a dog service website is how it looks. The design of your website should make your business look professional and trustworthy. This will also help increase enquiries and referrals.
Other features to consider include a customer service area, FAQs, and online chat. Additionally, you should include a rewards program for customers. This will encourage loyal customers to return to your site and keep them from wandering over to your competitors.
Blogging is a great strategy to increase the traffic to your website. Articles, testimonials, and service reviews can all be found on blogs. A blog can increase website visitors by providing helpful material.
As a dog services business owner, you know how crucial it is to have a great website that showcases your services, connects with customers and grows your business. That's where WordPress comes in. It's one of the most popular website platforms out there, and for good reason.
WordPress is adaptable and scalable as your business grows. With a massive community of users and developers, WordPress is continuously improving with new features and tools. This gives you an endless range of options to make your site the best it can be.
But what sets WordPress apart from other platforms is its SEO-friendly code, which helps your site rank higher in search results. With plug-ins such as Yoast, you can create SEO titles and descriptions that help your website get found online.
WordPress also has an extensive ecosystem of plugins that add extra functionality to your website. From free to premium, you can choose plugins that offer additional speed, functionality, and design options.
Another fantastic feature of WordPress is the ability to edit and schedule posts, allowing you to prepare content ahead of time and preview it before publishing. Widgets can be added to highlight important content on your website, and with the REST API, you can interact with the software programmatically for enterprise use.
WordPress easily integrates with a range of other platforms, including Google, Facebook, and Twitter, as well as Freshbooks, MailChimp, and Quickbooks.
As a testament to its popularity, WordPress now powers over 43% of the entire web. When it comes to creating a dog services business website, there's simply no better platform than WordPress.
Working with startups is an exciting experience. As an entrepreneur myself, I understand the passion and drive that fuels these individuals to create something new and innovative. One of the most crucial components of any startup is a website. It is the face of the company and the primary tool for reaching new clients. At Doggy Digital, we take pride in helping innovative and passionate entrepreneurs build their very first website.
Our unique approach is designed specifically for those new to business and digital marketing. We understand that starting a business can be overwhelming, and the technical aspects of building a website can seem daunting. That's why we offer a hands-on approach to working with our clients, guiding them through every step of the process.
We start by developing a deep understanding of your business goals and vision. We take the time to understand your target audience, the products or services you offer, and your brand identity. From there, we will work you to develop a custom website that not only looks great but also functions well.
Our team of experienced designers create websites that are not only aesthetically pleasing but also optimised for search engines. We ensure that our websites are user-friendly and easy to navigate, making it easy for potential customers to find what they are looking for.
We believe that working with startups is more than just building a website. It's about helping passionate entrepreneurs turn their vision into reality. We take pride in being a part of their journey and supporting them every step of the way.
Our unique approach to working with startups is ideal for those new to business and digital marketing. We offer a hands-on approach, custom design and development, search engine optimisation, user-friendly navigation, ongoing support and training. We are committed to helping innovative and passionate entrepreneurs build their very first website and turn their vision into a successful business.
How much does a website cost is a common question we hear. The cost of building a website can vary depending on a number of factors, including the complexity of the design, the functionality needed, and the degree of customisation necessary.
It's crucial to keep in mind that a website is an expense, not a cost. Since that 70% of dog owners now look for services online, having a good online presence is crucial for your company in the current digital era. A well-designed and optimised website can increase your consumer base and help you reach a larger audience, making it a worthwhile long-term investment.
According to UK industry standards, the price range for a basic brochure-style website is between £1,000 and £5,000. Up to 10 pages of content would normally be included along with a unique design and fundamental functionality. The price can range from £5,000 to £15,000 or more for a more complicated website, such as an eCommerce store or a website with additional capabilities.
Doggy Digital offers a variety of solutions for start-ups who may have a tight budget because we recognise that every company is unique. In order to help you get a website that works within your budget, we may offer specialised solutions that are catered to your unique goals and specifications.
You should also factor in recurring expenses like hosting fees, upkeep, and updates. To keep your website current and operating properly, we provide packages for continuous support and maintenance.
We pride ourselves on offering comprehensive maintenance and marketing retainers that take care of everything for you. From website updates and backups to social media management and email marketing, we've got you covered.
However, we also understand that some clients may prefer to take full control of their website and digital marketing. That's why we offer one-to-one training sessions to teach you everything you need to know about managing your website.
Our personalised training sessions are designed to give you the skills and knowledge you need to make updates and changes to your website on your own. We'll walk you through the basics of WordPress, including how to add new pages, publish blog posts, and manage your site's plugins and themes.
With our training, you'll have the confidence and know-how to take full control of your website. And if you ever need help or guidance along the way, we're always here to support you.
So whether you want to take a hands-off approach and let us handle everything, or you want to learn how to manage your site on your own, we've got you covered.
Let's bring your website to life!
Sign up to our newsletter and receive regular tips to improve your online marketing.