Case Study

Achievements and Results

Following the launch of the new website, Doggy Dens UK Rescue saw an immediate increase in engagement and efficiency. The improved digital presence led to significant positive outcomes, including greater adoption enquiries, streamlined operations, and enhanced fundraising efforts. The key results were as follows:

Increased Online Visibility

Since the launch of the website, over 71,000 users have visited, significantly increasing awareness of the rescue’s mission. With a clear and accessible platform, potential adopters, volunteers, and donors can now easily find the information they need. This has resulted in a higher volume of meaningful interactions, helping more dogs find their forever homes. The website has also provided a professional and trustworthy presence, encouraging more people to engage with the rescue and support its work.

Increase in Efficiency

The previous reliance on Facebook messages and manual handling of adoption enquiries created delays and inefficiencies. With the new website, prospective adopters can now browse available dogs, download and submit adoption forms instantly, and access step-by-step guidance on the adoption process. This has significantly reduced the administrative workload, allowing the team to dedicate more time to the welfare of the dogs rather than managing paperwork. The streamlined system ensures that every application is properly recorded and processed without unnecessary delays.

More Merchandise Sales & Donations

Before the introduction of the website, merchandise sales were manually tracked through spreadsheets and messages, making order management challenging. With a fully integrated e-commerce store, Doggy Dens UK Rescue can now list and sell merchandise efficiently, process secure online payments, and track orders seamlessly. The ease of access has led to increased sales, providing the rescue with a more stable and reliable source of funding to support its ongoing operations and care for the dogs. Donations have also increased thanks to a robust donation system that works with PayPal.

Total Transformation

The introduction of a centralised digital hub has transformed the way Doggy Dens UK Rescue operates. The team can now update dog listings in real time, share important updates and events, and keep all key resources in one easily accessible place. This improved structure has enhanced internal efficiency and communication, reducing the reliance on multiple platforms and manual record-keeping. The streamlined workflow ensures the rescue can continue expanding its efforts while maintaining a high standard of care for the dogs in need.

The digital transformation has not only improved the day-to-day management of the rescue but has also strengthened its ability to connect with adopters, supporters, and volunteers. By modernising its approach, Doggy Dens UK Rescue can now focus more on what truly matters—giving more dogs the second chance they deserve.

My Thoughts

Working with Doggy Dens UK Rescue was not just about creating a website—it was about building a tool that makes a real difference. Seeing the immediate impact, from increased adoption enquiries to smoother operations, was incredibly rewarding.

What stood out to me the most was the passion and dedication of Denise and her team. Despite working as volunteers, they pour their hearts into every rescue, and I wanted to create a solution that truly supported their mission.

This project reinforced my belief that the right digital tools can drive meaningful change. Whether for a business, a charity, or a cause-driven organisation, having an online presence that works for you—not against you—can be transformational.