Case Study

Sheps Dog Training Centre

sheps dog training case study
Residential Dog Training
Edwinstowe, Nottinghamshire
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Nottinghamshire dog training company sees huge surge in enquiries with new website.

+ %
Increased Bookings
+ %
Organic Traffic Increase
janie sheps dog training


Sheps Dog Training is a well-established company offering a range of dog training services, with a particular focus on residential dog training programs. They also aimed to attract new dog owners to attend their local dog classes. However, the company faced a significant challenge when their previous website failed to convert a high number of visitors and lacked mobile-friendliness. This case study explores how we successfully addressed these issues through a website redesign project, resulting in improved performance and better representation of their business.

The Challenge

Despite their expertise and excellent services, they faced significant obstacles due to their previous website.

Low Conversion Rate: The previous website failed to convert a high number of visitors into paying customers. This indicated a mismatch between the website's content, design, and the target audience's expectations and needs.

Lack of Mobile-Friendliness: As the use of mobile devices increased rapidly, Sheps Dog Training recognised the importance of having a mobile-friendly website. Unfortunately, their previous website was not optimised for mobile devices, resulting in a poor user experience for a substantial portion of their website visitors.

Technical SEO & Site Speed: The previous website suffered from various technical SEO issues, affecting its search engine rankings. Additionally, the site's slow loading speed negatively impacted user experience and search engine visibility. These issues hindered their online visibility and the ability to attract organic traffic to their website.

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Our suggestion was to rebuild their website and provide a better user experience with improved content

The following steps were taken;

Research and Analysis

We conducted extensive research to understand their target audience better. This included analysing user behaviour, preferences, and needs related to dog training services. We also identified industry best practices and emerging trends in web design and user experience.

Redesigned User Experience (UX)

We focused on creating an intuitive and user-friendly website layout. We revamped the navigation structure, ensuring visitors could easily find relevant information about their services, training methods, and class schedules. The new design incorporated clear calls-to-action, encouraging visitors to engage further with the company.

Mobile Optimisation

Acknowledging the significance of mobile accessibility, we adopted a responsive design approach during the development of the new website. This approach ensured that the site dynamically adapted its layout and functionality to deliver an exceptional viewing experience on various popular devices, catering to a wide range of user preferences.

Content Overhaul

We revamped and expanded their service descriptions, providing comprehensive information about their training programs, success stories, and testimonials. The new content aimed to address common queries and concerns that potential customers might have regarding their dogs' behaviour.

Achievements and Results

Upon the implementation of the website redesign project, Sheps Dog Training experienced notable achievements and witnessed positive results. The following outcomes were observed:

Increased Conversion Rate

After the launch of the redesigned website, Sheps Dog Training noticed a significant improvement in their conversion rate. The enhanced user experience, clear calls-to-action, and informative content played a pivotal role in persuading visitors to take desired actions, such as booking training programs or signing up for local dog classes. Notably, the implementation of an AdWords campaign further boosted the conversion rate, attracting a higher number of qualified leads and converting them into paying customers.

Enhanced Mobile User Customer Base

The redesigned website provided a seamless and engaging experience for users accessing it through mobile devices. As a result, there was a substantial increase in the mobile user base, with more visitors exploring the website, accessing services, and engaging with the content on their smartphones and tablets.

Improved Search Engine Rankings

The technical SEO issues that had plagued the previous website were effectively resolved in the redesigned version. The new website structure, improved page load speed, and enhanced content played a pivotal role in elevating the site's visibility in search engine rankings. Consequently, a noticeable increase in organic traffic was observed, attracting a broader audience and expanding our reach to both local and national customers.

Enhanced User Engagement

The revamped website design, enriched with captivating visuals, informative content, and easy navigation, significantly improved user engagement metrics. Visitors spent more time exploring the website, accessing various sections, and interacting with the provided resources. This increased engagement indicated that the redesigned website effectively captured the attention and interest of the target audience, leading to a higher likelihood of converting them into satisfied customers.

Positive Feedback & Reputation Building

The improved representation of Sheps Dog Training's business and the provision of better information about their dog training services resulted in positive feedback from customers. The enhanced website played a crucial role in building a reputable online presence and strengthening the company's brand image within the dog training industry. Satisfied clients shared their success stories and testimonials, further establishing Sheps Dog Training as a trusted and reliable provider of dog training services.


Overall, the website redesign project brought about significant achievements for Sheps Dog Training. It successfully increased the conversion rate, expanded the mobile user base, improved search engine rankings, fostered higher user engagement, and contributed to the positive reputation and growth of the company within the dog training industry.

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