Before we start building your new website, we will take you through our in-depth discovery process. This stage is critical to the project and allows us to learn more about you, your business, and your target audience.
We will look at your competitors together to see what is working for them and how they are attracting the customers that you may be missing. We will analyse their website and learn about their traffic generation methods to give you a sense of what you are up against in terms of search engines and overall marketing strategy.
We will gather feedback from your current customers in order to discover what attracted them to your brand and to pinpoint any significant messages or signals that can be integrated into your content.
It is critical to have a firm understanding about your intended audience. This will allow us to determine the most appropriate content for them. Your content should be written in a way that is appealing to potential customers while also being simple to understand.
Whether your website is brand new or you have an established presence, content development is an important part of your marketing strategy. By developing and distributing quality content, you can enhance brand awareness, increase traffic to your website, and convert visitors into buyers.
Our content development stage involves a variety of processes, including research, writing, editing, and formatting. It can also include organising and creative design. Using the data gathered during discovery, we with you create new content that will grab the attention of your audience, and convert.
We understand that content reflects your abilities and professionalism. As a result, we make certain to use clear, easy-to-understand language that highlights your expertise to potential clients.
But we don't stop with written words. We can add videos, images, and other digital elements to your website to make it more engaging and visually appealing. This not only increases the attractiveness of your site to potential clients, but also helps to increase its visibility and attract more leads.
Your website's design will be centred around your branding, customer demographic, functionality requirements and best usability practices. Your design will be unique to your company and set up for maximum conversions.
We build dog product and service websites to the highest standard and will ensure that yours qualifies the right client and encourages phone and email enquiries.
Your new website will be designed to work flawlessly on all popular internet browsers, and most importantly on mobile devices which in many cases can contribute to 50% of your traffic.
To optimise your website effectively, it's crucial to consider various factors, including not only the content but also the technical structure of your site.
By prioritising these elements, you can ensure that your website is genuinely optimised for search engines. This will increase your chances of securing higher rankings in search engine results pages and consequently attract more traffic to your website.
We recognise that content relevance is a critical factor in search engine optimisation. That's why our team is committed to producing top-notch content that accurately reflects the search intent of your target audience. By doing so, we can help establish a positive reputation with search engines and boost your online visibility.
However, we don't just stop at content. Our experts will also optimise other crucial aspects of your website, such as SEO-friendly URLs and meta descriptions, image optimisation, and internal link structure. To ensure that your content is fully optimised for search engines, we always utilise keywords with high search volumes.
After fully optimising your website, we will integrate it with Google Analytics, Search Console, and Site Kit, which are powerful tools to learn more about your website visitors and guide your digital marketing campaign.
Once your website is complete we can set a date to push it live. Before this happens we will ensure that everything has been checked and tested and that the website functions correctly across all major browsers and devices.
Your site will be submitted to the search engines, forcing them to crawl and index your pages.
We can begin generating traffic to your website after it has been crawled and indexed using a variety of popular techniques.
To bring new visitors to your website, we would concentrate on search engine optimisation and content marketing.
To learn more about what's involved, please visit our digital marketing page.
Creating a functional and visually appealing e-commerce store design is a crucial aspect of building a successful online business. Understanding your target audience, creating an attractive website, and utilising effective web-building strategies are all necessary to attract visitors. The more visitors you have, the greater your chances of generating sales and revenue.
Optimising on-page elements is critical for improving search engine optimisation and increasing page-load speed. This includes using descriptive words in image ALT attributes, creating keyword-friendly URLs, and using meta descriptions.
In the highly competitive e-commerce market, providing an excellent user experience is critical to your success. Visitors who have difficulty navigating your website are less likely to return and make purchases, which can hurt your sales. Your online store should be simple to use and navigate. Customer service features such as FAQs, online chat, and a contact form should also be available to answer questions and provide quick responses.
Ensuring that your e-commerce store is mobile-friendly is of paramount importance, given the ever-increasing number of internet users relying on mobile devices.
Undoubtedly, the design of your e-commerce store plays a pivotal role in shaping your brand identity and earning the trust of your customers. It should exude professionalism, modernity, and reliability to foster customer loyalty.
Moreover, implementing a customer rewards program and showcasing product reviews are key considerations that can greatly benefit your business. A well-executed rewards program can drive repeat purchases and instill brand loyalty, while product reviews can effectively build trust and influence potential customers.
As a dog product business owner, you understand the importance of having an e-commerce store that showcases your brand and connects with customers. That's where WooCommerce comes in; it's an online platform that can assist you in doing so without requiring extensive technical knowledge.
One of the best aspects of WooCommerce is its flexibility and scalability. This means that as your company grows, so can your online store. There's also a large community of users and developers who are constantly improving WooCommerce, so you'll always have access to the most up-to-date features and tools.
Another advantage of using WooCommerce is the wide range of plugins available to help you customise your store. These are small add-ons that can assist you with everything from speeding up your website to adding extra design features.
Working with startups is an exciting experience. As an entrepreneur myself, I understand the passion and drive that fuels these individuals to create something new and innovative. One of the most crucial components of any startup is a great online shop. It is the face of the company and the primary tool for reaching new customers. At Doggy Digital, we take pride in helping innovative and passionate entrepreneurs build their very first store.
Our unique approach is designed specifically for those new to business and digital marketing. We understand that starting a business can be overwhelming, and the technical aspects of building a website can seem daunting. That's why we offer a hands-on approach to working with our clients, guiding them through every step of the process.
We start by developing a deep understanding of your business goals and vision. We take the time to understand your target audience, the products or services you offer, and your brand identity. From there, we will work you to develop a custom website that not only looks great but also functions well.
Our team of experienced designers create e-commerce websites that are not only aesthetically pleasing but also optimised for search engines. We ensure that our sites are user-friendly and easy to navigate, making it easy for potential customers to find what they are looking for.
We believe that working with startups is more than just building an online shop . It's about helping passionate entrepreneurs turn their vision into reality. We take pride in being a part of their journey and supporting them every step of the way.
Our unique approach to working with startups is ideal for those new to business and digital marketing. We offer a hands-on approach, custom design and development, search engine optimisation, user-friendly navigation, ongoing support and training. We are committed to helping innovative and passionate entrepreneurs build their very first website and turn their vision into a successful business.
How much does an online shop cost is a common question we hear. The cost of building an e-commerce site can vary depending on a number of factors, including the complexity of the design, the functionality needed, and the degree of customisation necessary.
It's crucial to keep in mind that a website is an expense, not a cost. Since that 70% of dog owners now look for services online, having a good online presence is crucial for your company in the current digital era. A well-designed and optimised store can increase your consumer base and help you reach a larger audience, making it a worthwhile long-term investment.
According to UK industry standards, the price range for a basic brochure-style website is between £1,000 and £5,000. Up to 10 pages of content would normally be included along with a unique design and fundamental functionality. The price can range from £5,000 to £15,000 or more for a more complicated website, such as an eCommerce store or a website with additional capabilities.
Doggy Digital offers a variety of solutions for start-ups who may have a tight budget because we recognise that every company is unique. In order to help you get a website that works within your budget, we may offer specialised solutions that are catered to your unique goals and specifications.
You should also factor in recurring expenses like hosting fees, upkeep, and updates. To keep your store current and operating properly, we provide packages for continuous support and maintenance.
We understand the importance of maintaining a successful online presence. That's why we offer comprehensive maintenance and marketing retainers that can take care of everything for you, including website updates, backups, social media management, and email marketing.
However, we also recognise that some clients may prefer to take a more hands-on approach to managing their ecommerce website and digital marketing strategy. That's why we offer personalised one-to-one training sessions to help you learn everything you need to know about managing your store effectively.
Our training sessions are tailored to your specific needs and designed to give you the skills and knowledge required to make updates and changes to your site on your own. We'll guide you through the basics of WooCommerce, including how to add new products, manage your inventory, and customise your store's design.
With our training, you'll have the confidence and expertise to take full control of your ecommerce website. If you ever need assistance or advice along the way, we're always here to help.
So whether you prefer a hands-off approach or want to take charge of your website, we've got you covered. Contact us today to learn more about our ecommerce website maintenance and training services.
Let's bring your E-Commerce store to life!
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